Roadmap: Zero to Launch

Already Completed

Progress from Mar 27 and Apr 8 sessions

Item	Date	Notes
DONE Amazon Seller Central account	Apr 8	Configured, fiscal info pending
DONE MercadoLibre Seller account	Apr 8	Active after multi-day approval
DONE Amazon competitive scraping	Apr 8	Data fed into Seller Mastery wiki
DONE Shopify account configured	Apr 8	Deprioritized — P2 channel
DONE GitHub repo + Daniel invited	Apr 8	Daniel created account, accepted invite
DONE Agent orchestration decision	Apr 8	Claude Code over Paperclip — custom cockpit dashboard
DONE Work cadence agreed	Apr 8	3x/week 30min + Friday in-person
DONE Competitive reference identified	Apr 8	BYLT Basics as benchmark

Milestones

Definition of done for each gate

M0

Unblocked

Apr 18

Fiscal decided, bank open, names decided, M&O visited

M1

Ready to List

May 9

SKUs, photos, copy, fiscal submitted, inventory ordered

M2

Live

May 12

First listings on Amazon MX + ML

M3

First Sale

May 12–23

First organic sale on any channel

M4

Agents v1

Jun 7

6 core agents operational

M5

Full Ops

Jun 30

All 12 agents + cockpit dashboard

PARALLEL Seller Mastery Wiki Enrichment (INIT-007)

Runs alongside Phase 0–2 — Agents consult this wiki before every marketplace decision

64

Amazon pages

0

MercadoLibre pages

0

Cross-platform pages

Gap: MercadoLibre is a P0 launch channel but has zero wiki coverage. Agents writing ML listings, setting prices, or handling CS would have no best practices to consult.

Pre-Launch: Core ML Pages (must exist before first ML listing)

Wiki Page	Covers	Priority	Target
ML source identification & ingestion	Seller university, YouTube, ML dev docs, blogs	P0	Apr 14–25
mercadolibre-registro-cuenta.md	Account setup, seller dashboard, reputación system	P0	Apr 21
mercadolibre-crear-listados.md	Categories, attributes, ficha técnica, SEO	P0	Apr 25
mercadolibre-logistica-full.md	Mercado Libre Full (fulfillment), self-ship, Flex	P0	Apr 25
mercadolibre-tarifas-costos.md	Fee structure, comisiones por categoría	P0	Apr 25
mercadolibre-politicas-vendedor.md	Returns, messaging, account health policies	P0	Apr 28
mercadolibre-precios-estrategia.md	Pricing mechanics, Mejor Precio, competitividad	P0	May 2
mercadolibre-publicidad.md	Product Ads, Ofertas Patrocinadas basics	P1	May 2
cross-platform-strategy.md	Dual management, inventory split, pricing parity	P1	May 5

Post-Launch: Ongoing Enrichment (May+)

Track	Scope	Priority
Amazon gaps	Mexico-specific operations, SP-API reference	P1
ML advanced topics	Analytics, brand protection, Mercado Shops, ad optimization	P2
Continuous ingestion	New sources as they become available	ONGOING

PHASE 0 Unblock

Apr 9 – Apr 18 — Remove every dependency that prevents selling

Fiscal & Banking

Task	Owner	Status	Target
Decide fiscal regime (actividad empresarial vs plataformas vs retención)	Raffaello + Daniel	CRITICAL	Apr 11
Raffaello: cambio a actividad empresarial (same-day process)	Raffaello	PENDING	Apr 14
Evaluate razón social donation path (~30 days, firma electrónica + comprobante domicilio). Verify objeto social.	Daniel + Miriam	IN PROGRESS	Apr 14
Open Klar bank account (separate from Raffaello's personal)	Raffaello	PENDING	Apr 16
Fund account — $5,000 MXN each partner	All	BLOCKED	Apr 18
Submit fiscal info to Amazon + ML to activate sales	Raffaello	BLOCKED	Apr 18

Brand & Identity

Task	Owner	Status	Target
Decide brand names (mid-tier + premium) Ideas: Basic Tea, Superior Basics, SHRT, Based Basics. Premium = English, memorable.	Daniel + Raffaello	CRITICAL	Apr 11
Check IMPI availability (clase 25) + domain availability	Raffaello	BLOCKED	Same day
Confirm multiple brands work under one seller center account	Raffaello	PENDING	Apr 11

Infrastructure

Task	Owner	Status	Target
Fix Daniel's SSH access (new server IP, old key cached)	Raffaello	IN PROGRESS	Apr 11

Friday Session Priority (Apr 11): Four decisions that unblock everything downstream — (1) Fiscal regime, (2) Brand names, (3) Daniel's SSH, (4) M&O visit date.

PHASE 1 Build

Apr 19 – May 9 — Assemble everything needed to create a listing

Product Selection & Inventory

Task	Owner	Target
Visit M&O Knits store (coordinate with Miriam)	Daniel + Raffaello + Miriam	ASAP — Week of Apr 14
Ask Luis: which model best competes in Amazon packs?	Daniel	During M&O visit
Select models for mid-tier + premium lines	All	Apr 21
Define SKU matrix: 2 brands × 2 colors (white + black) × packs × sizes	All	Apr 23
Order first inventory from M&O (~500 pcs, white + black only)	Daniel	Apr 25
Visit imprenta for labels + packaging	Raffaello	Apr 25
Design labels (neck + sleeve) — mid-tier and premium	Raffaello	Apr 28
Premium packaging: A&F-style box, t-shirts folded in circles	Raffaello	May 2
Mid-tier packaging: basic bag	Raffaello	May 2

Content & Photography

Task	Owner	Target
Set up Pixa account ($10/mo, 600 photos, video capable)	Raffaello	Apr 19
Get base images from moplayeras.com	Raffaello	Apr 19
AI photo experiments — test realism (cut, fabric, texture) CRITICAL: must not look artificial. Fallback: real photo session.	Raffaello	Apr 21–25
Generate mid-tier images (white backgrounds, bright, pack shots)	Raffaello	May 2
Generate premium images (editorial, textured, close-ups)	Raffaello	May 2
Generate product videos for Amazon	Raffaello	May 5
Create A/B test variants for main images	Raffaello	May 7

Listings & API

Task	Owner	Target
Validate real costs on Amazon + ML with seller center access	Raffaello + Daniel	Apr 21
Research Amazon SP-API + ML API endpoints	Raffaello	Apr 25
Write listing copy — Amazon MX (consult Seller Mastery wiki)	Raffaello / Agent	May 2
Write listing copy — MercadoLibre	Raffaello / Agent	May 2
Set up API credentials in .env	Raffaello	May 2
Set pricing per brand rules	Raffaello / Agent	May 5
Daniel: create agent blueprints	Daniel	Apr 25

Legal

Task	Owner	Target
File IMPI trademark registration (clase 25) — both brands	Daniel	Apr 25
Verify NOM-004-SE-2021 label compliance	Raffaello	Apr 28

PHASE 2 Launch

May 10 – May 23 — First listings live. First sales.

Task	Owner	Target
Upload first listings — Amazon MX (white + black, both brands)	Manual / Listings agent	May 12
Upload first listings — MercadoLibre (white + black, both brands)	Manual / Listings agent	May 12
Ship inventory to FBA (Amazon)	Daniel	May 12
Ship inventory to Mercado Libre Full	Daniel	May 12
Set live prices per brand rules	Manual / Pricing agent	May 14
Monitor first days — conversion, impressions, returns	All	May 14–23
Activate Wave 1 agents	Raffaello	May 16

Launch definition: At least one listing live on each platform with inventory in FBA/Full, priced within brand rules, and CEO Copilot sending daily briefings.

PHASE 3 Operationalize

May 24 – Jun 30 — Agents progressively take over daily operations

Wave 1 — Launch (May 16)

Eyes on data from day 1

CEO Copilot — Daily Telegram briefing
Pricing — 3x/day competitor scrape
Listings — Health checks, suppression alerts

Wave 2 — Week 2-3 (May 24)

First sales create operational load

Customer Service — Draft buyer responses
Fulfillment — Order processing
Inventory — Stock monitoring

Wave 3 — Month 2 (Jun 14)

Need sales data to work with

Finance — P&L tracking
Market Intel — Competitive analysis

Wave 4 — Month 3+ (Jul)

Need organic baseline + reviews

Creative — Image pipeline
Content — Social media
Ads — PPC campaigns
Reviews — Sentiment tracking

Agent Operational Definitions

What "operational" means at minimum vs. full capability

Agent	Minimum Viable (launch)	Full Operational (month 3+)
Wave 1 — Launch Day
CEO Copilot	Daily Telegram briefing with manual data	Auto-pull from APIs, cross-agent anomaly detection
Pricing	3x/day competitor scrape, alert on >10% drops	Auto-reprice within floor/ceiling, margin-aware
Listings	Daily health check, suppression alerts	Auto-fix content, keyword optimization, A/B testing
Wave 2 — Week 2-3
Customer Service	Draft responses for founder approval	Auto-respond standard questions, escalate edge cases
Fulfillment	Daily order report + tracking updates	Full lifecycle: carrier selection, exception handling
Inventory	Stock report + reorder alert at threshold	Demand forecast, auto-generate POs for approval
Wave 3 — Month 2
Finance	Weekly P&L summary by brand & channel	Automated margin tracking, fiscal prep, ad ROI
Market Intel	Weekly competitor report (top 10)	Real-time monitoring, trend detection
Wave 4 — Month 3+
Creative	On-demand image generation via Pixa	Scheduled pipeline, A/B variant generation
Content	— not needed at launch	Weekly calendar, multi-platform scheduling
Ads	— not until organic baseline	Automated bid optimization, keyword harvesting
Reviews	— not until reviews accumulate	Real-time alerts, sentiment tracking, response drafts

Channel Strategy

Confirmed Apr 8 — cash flow first, brand building later

P0 — LAUNCH

Amazon MX

Cash flow generator. FBA for fast delivery. 15-17% commission.

P0 — LAUNCH

MercadoLibre

Volume + credibility. ML Full for ranking. 16-20% commission.

P2 — JULY+

Shopify

B2B wholesale first. B2C only with ad budget from profits.

Risks

Ranked by impact on launch timeline

Risk	Impact	Mitigation
Razón social donation takes >30 days	Delays fiscal entity	Raffaello's actividad empresarial as interim path (same-day change)
Objeto social limits t-shirt sales	Can't use that entity	Verify BEFORE starting donation; actividad empresarial as backup
M&O lead time for first order	Delays inventory	Order immediately after model selection; ask about ready stock
AI photos look artificial	Weak listings, low conversion	Budget for real photo session as fallback; test Pixa extensively first
Amazon SP-API approval delays	Can't automate agents	Manual listing upload fine for launch; automation is Wave 2
Brand name rejected by IMPI	Restart naming process	Check IMPI database first; have 3 backups per brand
Fiscal regime choice suboptimal	Overpay taxes early	Get accountant opinion; regime can be changed later

Work Cadence

Agreed Apr 8

Session	When	Format	Purpose
Working session	Mon, Wed, Fri	30 min remote	Operational progress, unblock tasks
In-person session	Friday PM (after 3:45 PM)	At Raffaello's	Deep work, server setup, hands-on

Financial Context

$15K

MXN starting capital ($5K each)

$200K

MXN/mo best case revenue

12%+

Net margin mid-tier target

18%+

Net margin premium target

Item	Cost	Frequency
Pixa (product photography)	$10 USD	Monthly
Claude Code (agent orchestration)	$100–200 USD	Monthly
Klar bank account	Free	—
Amazon fees	15–17%	Per sale
MercadoLibre fees	16–20%	Per sale
Shopify (when active)	$39 USD	Monthly
IMPI trademark (per brand)	$2,500 MXN	One-time

PHASE 4 Expand (Jul+)

Only after consistent cash flow from Amazon + ML

Expansion	Trigger
Add gray + other colors	White/black validate demand
Expand to polo, sudaderas	Core t-shirt line stable
Shopify B2C with ads	Cash flow covers ad spend
Shopify B2B wholesale page	Retailer interest materializes
Instagram / TikTok launch	Content budget from profits
Micro-influencer seeding	Brand names + visual identity solid
Dedicated company server	Fiscal entity formalized

Critical Path